We collaborated with Echo Henoche on our 2025 Truth and Reconciliation Orange Shirt artwork. We proudly wear her artwork, which beautifully incorporates traditional clothing and materials to honour the history, resilience, and living traditions of Indigenous people from across Labrador.
Echo Henoche | Nain, Nunatsiavut
Echo Henoche is an Inuk artist from Nain, Nunatsiavut. Her work is inspired by the land, animals, and people of northern Labrador, and is rooted deeply in Nunatsiavut Inuit culture. She was influenced early on by her grandfather, well-known artist Gilbert Hay, and developed her love for art by watching him carve. Today, her multidisciplinary practice spans drawing, animation, jewellery, and film. In 2017, she released her first animated short, Shaman, in collaboration with the National Film Board of Canada. The film was selected for the Media Arts Festival, the American Indian Film Festival, and California’s American Indian & Indigenous Film Festival. Echo also brought Shaman to communities across Labrador as part of the NFB’s Aabiziingwashi Indigenous Cinema Tour.
Through her art, Echo is dedicated to celebrating and sharing Nunatsiavut heritage.
Truth and Reconciliation 2025 Illustration by Echo Henoche
Our 2025 Orange Shirt Day design pays tribute to the rich cultural heritage of Labrador’s Indigenous communities through the traditional clothing of both the Innu and Inuit people. In the artwork, Innu attire is shown on the left and Inuit on the right, celebrating their distinct identities, craftsmanship, and cultural traditions.
Traditional garments reflect not only artistry and skill, but also thousands of years of knowledge passed down through generations. They embody the deep respect Indigenous people hold for the land, their ability to live in harmony with it, and the teachings that endure through time. Traditional clothing also carries practical wisdom, providing protection from harsh northern environments while making use of sustainable, natural resources. It is a symbol of survival and resilience, a vessel of cultural expression, and a powerful tool for the preservation of artistic traditions.
Through this design, we honour the resilience and cultural richness of Indigenous peoples and reaffirm our commitment to learning, understanding, and reconciliation.
